BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
For the full text of NAD, NARB, and CARU decisions, subscribe to the Online Archive. Other case decisions are available publicly: DSSRC and DAAP. For members of the press, the full text of any BBB National Programs decision is available by emailing the request to press@bbbnp.org.
McLean, VA – September 5, 2024 – The Direct Selling Self-Regulatory Council (DSSRC) recommended MONAT Global discontinue certain earnings claims made on the MONAT website and by salesforce members on Facebook, Twitter/X, Instagram, and YouTube.
New York, NY – August 29, 2024 – The National Advertising Division referred HiSmile to the Federal Trade Commission (FTC) and other regulatory authorities for review after HiSmile declined to provide an advertiser statement confirming it will comply with all of NAD’s recommendations.
New York, NY – August 29, 2024 – The National Advertising Division referred advertising claims made by HiSmile for its toothbrushes to the Federal Trade Commission (FTC) and other regulatory authorities for review after HiSmile declined to participate in the industry self-regulation process.
New York, NY – August 28, 2024 – In a challenge brought by Charter Communications, the National Advertising Division determined that Verizon provided a reasonable basis for certain claims for its Verizon Home Internet but recommended that it discontinue or modify others.
New York, NY – August 21, 2024 – The National Advertising Division has closed a Fast-Track SWIFT challenge initiated by Dyson regarding advertising by SharkNinja for its Shark Clean & Empty Cordless Stick Vacuum & Auto-Empty System.
New York, NY – August 20, 2024 – The National Advertising Division recommended, as part of its routine monitoring program, that Happy Mammoth discontinue certain health-related claims for its Hormone Harmony dietary supplement.
New York, NY – August 16, 2024 – In a Fast-Track SWIFT challenge, the National Advertising Division recommended that Datarails clearly and conspicuously disclose its material connection to The Finance Weekly website where endorsement, rankings, and reviews appear.
New York, NY – August 15, 2024 – In a challenge brought by ZenBusiness, the National Advertising Division determined that LegalZoom provided a reasonable basis for certain claims regarding its online corporate formation services but recommended that it discontinue or modify others.
McLean, VA – August 14, 2024 – The Direct Selling Self-Regulatory Council (DSSRC) recommended Zurvita modify or discontinue certain health-related product performance claims for its Zeal Wellness, Zurvita Burn, R3PAIR, and other health supplements.
New York, NY – August 13, 2024 – In a challenge brought by Johnson & Johnson, the National Advertising Division recommended that ASO LLC discontinue its “up to 2x faster healing” claims for its hydrocolloid bandages.